My mission is to build meaningful brands for creative and modern businesses. To do that, I combine branding and illustration to help you connect with your audience, stand out, and drive more engagement.
I specialize in the mental health and education industry because I believe that it should be more accessible to those who need it most. I want to make that change with you.
My branding process always starts with a workshop to precisely design the brand positioning strategy that will act as the backbone of your business. Together, we’ll bridge the gap between your business goals and your target audience’s actual needs. We’ll find your brand’s voice and personality. The branding workshop lasts a full day at the end of which we will turn abstract ideas into an action plan. You’ll receive detailed documentation with strategies for growth along with a summary and a Brand Stylescape.
Based on your goals and the marketing action plan we agree on, I design your brand’s unique identity and illustration system. Well crafted logo and illustrations will save your cost on designing different elements for your website, advertising, social media, and packaging.
This set usually includes spot illustrations for your website headers and icons that will help you to stand out. You will be able to use the same elements for your social media, packaging, and merchandise. Your brand will be consistent across all the media as well as connecting to your audience on an emotional level.
"Joanna was extremely professional in every aspect of our collaboration. Her knowledge and skills exceeded my expectations and enabled me to form a definite idea of what I wanted. I came to her with a few chaotic concepts and she was able to create something meaningful and beautiful. Her clear process and leading questions helped me solidify my vision and goals for my business. She guided me through certain aspects of branding and marketing I had no idea about. I am so grateful to have had Joanna involved in the process of creating my brand. She truly cares about every project and puts her whole heart (and more) into the work she does. She listened to and took on board all of my comments, at the same time she was able to advise me on which direction we should be heading with our designs and why. I would absolutely recommend Joanna to anyone thinking of starting a business and creating a brand. Thank you so much for everything you have done."
Aisha Nayyar, Owner and Founder at Trusting Children
"Working with Joanna was the perfect blend of professionalism with a personal touch. She took the time to get to know me and the business I am working to create through in-depth strategizing which was well organized and easy to follow. I would recommend Joanna to others across the globe because she is so accessible; excellent communication, precise follow-up, valuable feedback, genuinely personable, and timely. In the last three months of working together, she has helped me reach my dreams of being a female business owner and has helped me stay focused on our branding strategy. I look forward to working on more projects in the future. Thank you, Joanna!"
Megan Brosh, The Holistic Alternative Founder
Iris Ka-Yan Bakalar
"She is a designer clearly with a keen eye and sharp confidence that allows her to be truly flexible and open to critique and changes. She is full of wonderful ideas, but she never imposes them, nor does she ever impose herself onto the project (as artists are sometimes prone to do) - she is always only focused on what I needed and what would best represent my business. I cannot recommend her highly enough and would work with her again."
Iris Ka-Yan Bakalar, Founder of Pineapple
"This was my first time to write and create a book, which has been a beautiful journey. This whole project has been very dear to me, and it wouldn't have been possible to complete without a supportive team. I was so lucky to be recommended to work together with Joanna. From the beginning, I felt we connected both with her creative vision and with her professional attitude. She has always been there when I needed her help and going the extra mile on how I wanted the book to look like."
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