Strategic Brand Identity Designer for Mental Health Organizations
Hi, my name is Joanna and I build brands in the mental health industry. My mission is to give mental health professionals clarity on their branding and the right tools to reach more patients because everyone deserves to be happy.
My branding process always starts with a brand strategy workshop to precisely design the positioning that will act as the backbone of your business. It will help you to focus on the expertise that you love and that helps most patients heal. Together, we’ll bridge the gap between your business goals and your target audience’s actual needs. We’ll find your brand’s voice and personality that connect to your audience on an emotional level. The workshop lasts a full day at the end of which we will turn abstract ideas into a marketing action plan.
Based on your goals and the marketing action plan we agree on, I design your brand’s unique identity system from A to Z. I love crafting and coordinating every part of the identity system that can include packaging, website design, content development, and the secret ingredient – illustration system. Together, we will make sure that all creative materials are accessible for patients with mental health issues. We will build a toolkit that is easy for you to use and spread awareness about mental health while building your brand.
"Joanna was extremely professional in every aspect of our collaboration. Her knowledge and skills exceeded my expectations and enabled me to form a definite idea of what I wanted. I came to her with a few chaotic concepts and she was able to create something meaningful and beautiful. Her clear process and leading questions helped me solidify my vision and goals for my business. She guided me through certain aspects of branding and marketing I had no idea about. I am so grateful to have had Joanna involved in the process of creating my brand. She truly cares about every project and puts her whole heart (and more) into the work she does. She listened to and took on board all of my comments, at the same time she was able to advise me on which direction we should be heading with our designs and why. I would absolutely recommend Joanna to anyone thinking of starting a business and creating a brand. Thank you so much for everything you have done."
Aisha Nayyar, Owner and Founder at Trusting Children
"Working with Joanna was the perfect blend of professionalism with a personal touch. She took the time to get to know me and the business I am working to create through in-depth strategizing which was well organized and easy to follow. I would recommend Joanna to others across the globe because she is so accessible; excellent communication, precise follow-up, valuable feedback, genuinely personable, and timely. In the last three months of working together, she has helped me reach my dreams of being a female business owner and has helped me stay focused on our branding strategy. I look forward to working on more projects in the future. Thank you, Joanna!"
Megan Brosh, The Holistic Alternative Founder
Iris Ka-Yan Bakalar
"She is a designer clearly with a keen eye and sharp confidence that allows her to be truly flexible and open to critique and changes. She is full of wonderful ideas, but she never imposes them, nor does she ever impose herself onto the project (as artists are sometimes prone to do) - she is always only focused on what I needed and what would best represent my business. I cannot recommend her highly enough and would work with her again."
Iris Ka-Yan Bakalar, Founder of Pineapple
"This was my first time to write and create a book, which has been a beautiful journey. This whole project has been very dear to me, and it wouldn't have been possible to complete without a supportive team. I was so lucky to be recommended to work together with Joanna. From the beginning, I felt we connected both with her creative vision and with her professional attitude. She has always been there when I needed her help and going the extra mile on how I wanted the book to look like."
Download this free PDF book with 12 brand archetypes simplified. All characters are illustrated and have one practical example. Brand archetypes are a very powerful tool, that helps your audience to “feel” your brand right away.
✅ It can help you to connect with your audience
✅ You will gain clarity on your brand personality
✅ It will help you to align the team on brand communication
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