Pineapple is a beautiful coworking space for both parents and kids where everyone feels peaceful and full of calm.
Parents often struggle with combining work and childcare. They don’t feel comfortable living their children with strangers.
Together with the founder, we wanted to create a brand that represented joy, trust, and light.
Slinky shows that there is a child in all of us. It reminds me of my own childhood before smartphones when small things made us happy. Work-life integration is a skillful trick, like playing with a slinky.
I also made tiny suggestions for the interior. There should be always a pineapple in the fridge and a slinky on each desk. So that when you want to spend a minute with your child, you have your tricks.