Brand Identity Designer & Strategist

Joanna Varró

Hi, my name is Joanna and I am an identity designer, strategist, and illustrator.


After graduating from Graphic Design & Advertising in Cyprus, I worked for over two years in the finance industry. It helped me to understand business and terms like ROI, KPI, and USP. Joining Saatchi & Saatchi as an art director I picked up the strategy and speed of global brands like Pampers. You can see the business mindset in my work until today.


My creative nature took over in 2016 when I started my own business and focused on branding and illustration. The influence of art helped me to connect with my audience on an emotional level. I chose to specialize in the mental health and education industry to make it more accessible to those who need it most.


In September 2022 I took on a new challenge and I joined Raiffeisenbank International in Vienna. It is a great new experience where I am part of brand transformation across CEE countries.


I believe in the importance of community, transparency, continuous personal growth, and leadership with empathy.


I am Polish, studied in Cyprus, worked in Czech, Hungary, and I am currently at my final destination in Vienna.


If you believe we could help each other by working together, please reach out to me to schedule a discovery call.


If you are a creative freelancer, you can find:

Free resources here as well as on my blog

My newsletter for creatives where I send weekly personal growth prompts, art therapy prompts, leadership with empathy tips, and happy finds!

My illustration and branding courses on Skillshare.

Publications & Interviews


The Futur Academy, YouTube live show:

Becoming an Illustrator in 1 Year – Interview and Tutorial


AIGA Los Angeles, Design Toast, article:

To make something good, you need to make something bad


Choose Unstoppable, podcast interview:
How The Compound Effect Turned Her Side Project Into A Thriving Full-Time Business


Kourier Podcast, podcast interview:

Illustration Process and Creative Career


ADDitude Magazine, article:

When the Bully Who Does the Most Damage is You

Branding and Illustration