Brand Designer

Joanna Varró

Hi, my name is Joanna. I am a brand designer and I am currently working as a design team lead and creative director.


After graduating from Graphic Design & Advertising in Cyprus, I worked for over two years in the finance industry. It helped me to understand the importance of business in advertising and advertising in business. Joining later Saatchi & Saatchi as an art director I picked up the strategy and speed of global brands like Pampers.


In 2016 I started my own business and focused on branding and illustration. The influence of art helped me to connect with my audience on an emotional level. I worked mainly with brands in the mental health industry because I believe that everyone deserves to be happy.


In September 2022 I took on a new challenge and I joined Raiffeisenbank International in Vienna. I lead the creative team working our way through the brand transformation across CEE countries.


I believe in the importance of courage, radical transparency, continuous personal growth, and leadership with empathy.


I am Polish, studied in Cyprus, worked in Czech, and Hungary. I am currently at my final destination in Austria.


Free resources here as well as my illustration and branding courses on Skillshare.

Publications & Interviews


The Futur Academy, YouTube live show:

Becoming an Illustrator in 1 Year – Interview and Tutorial


AIGA Los Angeles, Design Toast, article:

To make something good, you need to make something bad


Kourier Podcast, podcast interview:

Illustration Process and Creative Career

Joanna Varro - Branding-Strategy - Identity

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