07 Jan Branding Strategy Booklist
#1 “Creative Strategy and the Business of Design”, Douglas Davis, 2016
This book is amazing and I am using it today! I love all the frameworks and you can easily use them as is in your branding workshops with clients. It also gave me a lot of clarity on business language. You can find the book here.
#2 “Archetypes in Branding: A Toolkit for Creatives and Strategists” by Joshua C. Chen and Margaret Hartwell
#3 “Building a Story Brand” Donald Miller
I think it’s an essential read to learn about telling a brand story in a way that sells. This book is also a good read in the marketing category. It follows a very simple framework that everyone can apply to their business. You can find it here.
#4 “The Brand Flip” Marty Neumeier
#5 “The Brand Gap” Marty Neumeier
#6 “Rework” Jason Fried & David Heinemeier Hansson
#7 “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”, Michael E. Gerber
#8 “Playing to Win: How Strategy Really Works”
What to Pick?
If you are not sure which one to pick, feel free to get in touch and I can guide you.
Whenever you make a purchase of the above books, I get a small commission from the affiliate program at no additional cost to you.
What are your favourite branding books?