07 Jan Branding Strategy Booklist
#1 “Creative Strategy and the Business of Design”, Douglas Davis, 2016
This book is amazing and I am using it today! I love all the frameworks and you can easily use them as is in your branding workshops with clients. It also gave me a lot of clarity on business language. You can find the book here.
#2 “Archetypes in Branding: A Toolkit for Creatives and Strategists” by Joshua C. Chen and Margaret Hartwell
#3 “Building a Story Brand” Donald Miller
I think it’s an essential read to learn about telling a brand story in a way that sells. This book is also a good read in the marketing category. It follows a very simple framework that everyone can apply to their business. You can find it here.
#4 “The Brand Flip” Marty Neumeier
#5 “The Brand Gap” Marty Neumeier
#6 “Rework” Jason Fried & David Heinemeier Hansson
#7 “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”, Michael E. Gerber
What to Pick?
If you are not sure which one to pick, feel free to get in touch and I can guide you.
Whenever you make a purchase of the above books, I get a small commission from the affiliate program at no additional cost to you.
What are your favourite branding books?