07 Jan Marketing Books Every Business Owner Should Read
#1 “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd”, Allan Dib
#2 “This is Marketing”, Seth Godin
This one is 101 by a marketing guru Seth Godin. I loved the chapters on the smallest viable audience which helped me to understand that I don’t need a fancy and big marketing plan to make it work. I recommend it as a good ethical guide and a motivation to make meaningful work without being “salesy”. You can find it here.
#3 “Never Split the Difference”, Chris Voss
Amazing book on negotiating your pricing or basically anything in your life. I would say that everyone should read it whether you have the business or not. It helped me to double my pricing! You can find it here.
#4 “Influence — The Psychology of Persuasion”, Dr. Robert Cialdini
Classic and an old book about persuasion that opened my eyes to many techniques that I fall for every day. It is a great read for everyone who wants to be more aware of how they are being sold to. You can find it here.
#5 “The Decision Book”. Mikael Krogerus, Roman Tschappeler
If you ever wanted to base your decisions on strategic thinking this book is great for you. It has many frameworks to answer the most challenging business and personal questions. You can find it here.
#6 “The Pocket Full of Do”, Chris Do
What to Pick?
If you are not sure which one to pick, feel free to get in touch and I can guide you.