Marketing Books

Marketing Books Every Business Owner Should Read

#1 “The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd”, Allan Dib

Great book if you want a quick framework for your marketing plan. It has a simple language with a framework that is easy to follow. You can find the book here.

#2 “This is Marketing”, Seth Godin

This one is 101 by a marketing guru Seth Godin. I loved the chapters on the smallest viable audience which helped me to understand that I don’t need a fancy and big marketing plan to make it work. I recommend it as a good ethical guide and a motivation to make meaningful work without being “salesy”. You can find it here.

#3 “Never Split the Difference”, Chris Voss

Amazing book on negotiating your pricing or basically anything in your life. I would say that everyone should read it whether you have the business or not. It helped me to double my pricing! You can find it here.

#4 “Influence — The Psychology of Persuasion”, Dr. Robert Cialdini

Classic and an old book about persuasion that opened my eyes to many techniques that I fall for every day. It is a great read for everyone who wants to be more aware of how they are being sold to. You can find it here.

#5 “The Decision Book”. Mikael Krogerus, Roman Tschappeler

If you ever wanted to base your decisions on strategic thinking this book is great for you. It has many frameworks to answer the most challenging business and personal questions. You can find it here.

#6 “The Pocket Full of Do”, Chris Do

Everything you need to know about creativity, mindset, pricing, marketing, relationships, and sales. Great summary of all the books I listed above! You can find it here.

#7 “Building a Story Brand” Donald Miller

I think it’s an essential read to learn about telling a brand story in a way that sells. This book is also a good read in the marketing category. It follows a very simple framework that everyone can apply to their business. You can find it here.

#8 “Business Made Simple” Donald Miller

Great book not only on marketing but also leadership, sales, and running a business in general. You can find the book here.

#9 “Socratic Selling: How to Ask the Questions That Get the Sale” Kevin Daley with Emmett Wolfe

Very easy to read, simple framework for making sales more fun and successful. You can find the book here.

What to Pick?


If you are not sure which one to pick, feel free to get in touch and I can guide you.

Whenever you make a purchase of the above books, I get a small commission from the affiliate program at no additional cost to you.


Check also:

Personal Growth Books That Helped Me Grow and Succeed

Branding Strategy Booklist

Books Every Creative Should Read

Product Design Booklist

Books Recommendations to Improve Your Communication Skills




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