42 Financial Services – Feelings in Finance

Charity Landing Page
42 Landing Page

42 Financial Services wanted something special for their client’s Christmas gifts. Instead of unwanted surprises, they donated to four charities in their name. All we needed was a simple landing page so that the clients could feel part of this process by voting for their favorite cause.



Challenge: Move people’s feelings by motivating them to vote for their favorite charity instead of getting a traditional gift.


Outcome: Illustrations supporting each charity to evoke feelings of empathy and compassion.


Impact: Donations for those who needed it most. At the same time, it was the cheapest and the most impactful campaign I have ever done. We are refusing it for the second time this year and we have a high conversion rate every year!


Services: Illustration, Copywriting, Design, and Development of the landing page which you can check here.

42 Landing Page on Mobile



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