It all started with a tree and a mother who wanted to offer parents tools and strategies to cope with the challenges of parenthood. The ultimate benefit is the child having a parent who is more understanding of their developmental needs and a parent who does not feel overwhelmed by their child’s behaviors.
The tree was a designer’s mistake to start off with an illustration instead of the logo mark. But it was embedded in the core values so much that we decided to simplify it and keep it to tell the brand story.
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