The book, Common Sense Economics, is currently in its 3rd printed edition. The authors are interested in the idea of spreading its message of rational economic behavior to a larger audience even without benefiting financially. This book’s basic points address knowledge that is missing from many countries’ textbooks, and thus we felt that translating this material into other languages was a logical goal to pursue.
Challenge: Show that economic literacy is available to everyone. Helping people to make informed decisions about their future
Outcome: New brand character: Bold – Dynamic, strong and forward-thinking, Intelligent – Influential and innovative, Authentic – Simple, recognizable and memorable
Impact: Economic literacy available to more people.
Services: Branding Strategy, Identity Design, Stationary.
