Illustration for Parenting Mental Health that supports parents of children with poor mental health, to help themselves and their families.
Challenge: Enhance brand visual language through the illustration system that will tell the brand story, bring clarity about the offering, and build trust with the audience.
Outcome: Illustrations that will connect with the audience to seek the needed support, offer hope and reminder that the parents are not alone in the struggle.
Impact: In progress.
Deliverables: Illustration for printed posters, social media, website, and PDF guides.