Starting Your Own Business
Starting your own business? I have started this topic with creatives from various disciplines to see what is the most challenging for each of us. I believe that we all struggle with different things!
Paperwork – Joanna Varró
For me, THE ONE, the most difficult was the administrative work. I was very disappointed how much time it takes to set up your business, finances, invoicing systems, taxes. It took a lot of my energy. The biggest problem, it was not creative at all. I hate Excel and we had to become best friends. I also hated to see how many new expenses came in even though I started as such a small business.
What was your challenge? I asked for an answer people who’s websites just scream out, how much hard work they put in their business. Let’s see the responses these successful creatives.
The unknown – Brent Galloway
The most difficult challenge in starting your own business is dealing with the unknown. Will your customers like your service/product? Will you be able to give yourself a steady pay? No question you come up with will have a solid or reliable answer.
Every reason that’s holding you back from starting your business can be boiled down to insecurity – something every person deals with. We all have our setbacks. Luckily, you can easily jump these hurdles if you apply yourself and take action rather than dwell on them.
Whenever you’re faced with a problem, your first job is to define what’s holding you back.
For me when I started my freelance career, my setback was the fear of inexperience. I was fresh out of college and knew nothing about how to operate as a self-employed freelance graphic designer, let alone how to find and work with paying clients. If I had let that fear hold me back, I wouldn’t be where I am today.
The best thing you can do for yourself is to just start. Don’t worry about the legalities and paperwork of starting your business right out of the gate. You must validate your passion for the work you want to be doing. The business side of things will naturally present itself along the way.
As soon as you set your fears aside and just start, the sooner you’ll begin to figure things out for yourself. Any mistake made along wit way are only lessons learned.
Put all of your value into creating and taking action. Deal with what’s thrown at you as it comes, because you can never predict this stuff, so don’t let the unknown control you.
About: Brent Galloway is a freelance graphic designer making a living designing t-shirts in the music industry. He prides himself on being able to work fast and solve problems efficiently.
Target Audience – Arpitha Sylvester
The most difficult challenge for me was marketing and getting myself out there to my target audience. I learnt it the hard way. But later I learnt that the more you blog, the more noticeable I got. I started building an email list from day one. I feel being consistent is really important as well, not only in your posting schedule but also in the way your brand looks through all platforms (website, social media and newsletter).
Website: www.justarpi.com | Facebook | Twitter | Instagram| Pinterest | Etsy
About: Arpi is an award winning graphic + website designer and business blogging strategist. Her passion lies in helping new business owners with meaningful branding and effective website design that engage their audience, sets their brand apart and ultimately lands them more business. In this process, she equips her clients with the best business strategies out there which includes, social media marketing and content marketing.
Customers – Kelly Conti
Starting by own freelance graphic design business was the most rewarding yet terrifying decision I’ve ever made. The glaring issue with freelancing is sustaining regular income. The most difficult challenge for me was getting a steady flow of customers.
As a graphic designer in a service based business I knew attracting the right target audience was going to be the key to my success. When starting my business I was aware it was going to take time before I got my business in front of the right customers.
I spent nearly a year building my brand, growing a following online, growing my email list and perfecting my client processes before I saw a steady income from clients. In the meantime to supplement my income I reached out to agencies and provided freelance services at an hourly or project based rate.
My advice to anyone considering going full time freelance is to have at least one client, whether it’s an agency or long term project, before taking the leap. It will be a lot less stressful if you have some income stream rather than hoping month to month that you’ll land clients.
Another piece of advice is to be patient and have the right motivation. Staying positive will get you through the tough slow period when starting off. Having the motivation to push forward and always find solutions to make owning your own business a reality makes all the difference.
Name: Kelly Conti
About: Kelly is the graphic designer and blogger behind Red Lantern Creative. She loves helping entrepreneurs and bloggers create a brand they can be proud of through quality branding and digital designs. She also enjoys sharing tips and tricks she’s learned along the way.
Want to share your story?
I am still getting more and more responses from many amazing people, so stay tuned, more is about to come! Feel free to also drop some stories below!